Failure to plan is planning to fail.
We’ve all heard this expression before. However, that doesn’t mean we always heed this advice. Sometimes we get busy and cut corners (and pay the price later).
We see this time and again when it comes to brands and their Facebook marketing strategy. Sometimes, their messaging misses the target. Or, they might not update consistently (or update too much). They might not be curating content, instead only talking about themselves…
Facebook Marketing Strategy: Why You Need One (& How To Build It)
