Facebook unveiled Instant Articles last week, a feature that enables publishers to create fast, interactive articles on Facebook.
Facebook Instant has two stated goals:
- Reduce the time it takes to load an article in the Facebook mobile app
- Create a more immersive reading experience within the mobile app
The results so far are impressive. Check out this side-by-side load time comparison, as well as the visual examples on Facebook’s announcement page…
Facebook Instant Articles: What It Means for Your Content Marketing
