Facebook’s monthly Hot Topics reports are a great source of insight into who’s talking about what across the world’s largest social network. While much of Facebook’s data is walled in via individual privacy settings and parameters, Facebook’s able to present a full breakdown of the top issues, including which demographic groups were most interested in each, through the use of anonymized data – and that insight can prove extremely helpful for marketers in determining what topics are resonating amongst which groups, helping them better tap into the trends most relevant to their target audiences.
And now, Facebook’s taken them a step further. While they’ve removed the conversational peaks charts which had been included in previous versions of their monthly Hot Topics reports, Facebook has now added Instagram data into the mix, highlighting the key issues of interest among the visual platform’s audience – which, in itself, now boats more than 400 million members. This is a great and welcome addition, and will no doubt boost the value of these monthly reports even more – just having oversight of what’s generating the most discussion on Instagram could be eye-opening and may get more brands to consider the platform as a result…
Facebook Adds Instagram Insights To Monthly ‘Hot Topics’ Reports
