For years we heard “this is the year of mobile.” This is the year for employee advocacy.We spent years getting fans and likes on our brands’ Facebook pages to build relationships and share content. Facebook has turned into an advertising play so a workaround is needed. That workaround is employee advocacy.
A company’s best brand builders, content creators and salespeople are the employees so why not have them share content about the brands’ they know and love to their social networks? If you need a better reason – A Nielsen 2013 study reported 77% of consumers are more likely to buy a product when they hear from someone they trust…
