Earned media isn’t new. It’s been around for a very long time, under the umbrella of PR. As with everything in marketing and communications, technology has widened the spectrum for PR to include much more than traditional, editorialized media. When it comes to earned media today, many relevant, niche blogs have opened up the traditional PR channel standbys of newspapers, magazines, e-magazines, broadcast and, yes, web sites.
Earned media has always been the coveted prize in marketing and branding. Suffice it to say, 92% of consumers say they trust earned media, such as word-of-mouth from friends, above all other forms of advertising.* That also isn’t new. What’s new is the accessibility to tap into this space. But it isn’t for the feint of heart!…
