In the current financial climate raising the necessary funds to expand your business or launch, a new product can be incredibly tricky. So, what do you do if you are a young, innovative, creative company with an amazing product or service, an engaged and excited customer base, and the desire to grow?
This is where crowd-funding is becoming an increasingly popular choice for many businesses. There are a number of websites around the globe that offer the chance to fund your business project using the power of the people. The idea behind crowdfunding is that you sell small amounts of equity to a large number of investors, making it both affordable for investors (with most campaigns being able to offer as low as $10) and at the same time, a great way to ensure that you do not give away a large amount of your company to just one person.
One of the biggest benefits of crowd-funding is the customer engagement. Anyone who has invested in your project can share this information with their social media networks by tweeting, emailing, blogging or sharing the link to your page through Facebook. This makes it easy for other people to find your campaign and invest if they like what they see!
