No launch will get very far if its founders don’t build strong awareness. You could survive by using only digital channels, but you would be limiting yourself and your potential success if you don’t incorporate print marketing into your strategy. Here’s why.
Print helps you publicize your startup.
Those most likely to find you online under-represent your true potential in two ways. First, they already belong to a specific niche market. While it’s good to market directly to your target demographic, you risk becoming insular or overwhelmed by larger competition if you don’t strategically expand your reach. Second, they only saw you because they were in the right place at the right time. There are so many ads and promotions being churned out every minute that you, a small fish in a big ocean, can easily get lost in the shuffle…
Don’t Overlook Print When Mapping Out Your Startup Marketing Plan
