Hey business leaders and marketers… Does anyone really know what he or she is spending on marketing and how effective it is? Can I see a few raised hands?
Okay – I know that we cannot see the hands raised or not raised; nor can we see who those people are or understand why they raised their hands. As a marketer, I think about the cost of marketing every day I walk into the office. Every list I make, every strategy I plot, every brief I write and every presentation I create all point toward Increasing brand exposure where I need it most. But how in the world do I know what marketing really costs and if it is working?
Ugh!
