Does Marketing Get No Respect?

Marketing RespectHow Marketing Can Drive More Customers, Better Experiences and Great Products

Marketing has a marketing problem.
Ask most people to define what marketing is, and the answer will almost always come down to some form of a definition that is more closely related to advertising.

Not that there is anything wrong with advertising. Advertising is an effective technique for any business that can afford it. And it should be part of every large brand’s marketing mix…

Does Marketing Get No Respect?

CopyRanger

Rick Duris is CopyRanger.

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