Transparency and training are the keys to digital marketing client success, contends contributor Travis Wright.
Transparency is crucial in all relationships — romantic, platonic, familial, and of course the all-important relationship between small businesses and their digital marketing experts.
Unfortunately, the same customer complaints keep cropping up. Clients say that their digital marketers over-promise, bombard them with jargon, and don’t explain things clearly or thoroughly. Basically, transparency is nowhere to be found.
That’s a horrible situation, especially considering small businesses and digital marketers are supposed to be a team. When one partner wins, they both do — and when one partner fails, the same holds true.
