With another Thanksgiving holiday upon us, it seems only proper that we digital marketers take a moment to reflect on the fact that we have a lot to be thankful for. After all, whether by fate or design, we find ourselves working in a fast-growing field where our skill sets are currently highly sought after, and are expected to be in even greater demand in coming years.
The attendant notion of a looming digital skills gap in marketing is not my own; I first came across it in an article in The Guardian written by Lorna Walker, senior lecturer at Regent’s University London Business School, who noted the following: “By 2018, the US is predicted to lack around 1.5 million managers and analysts with sufficient technical and digital know-how to make effective decisions, and the picture in the UK is similar. Big data, web analytics, mobile, content marketing and social media are the future of marketing, but they are also the most difficult skills for which to recruit. This presents a challenge for both marketing employers and educators.” …
