Marketers know that selling to other businesses is a different endeavor from selling to consumers. For many companies, “different” translates into dry and boring. But why should it? Even though you’re selling to a “business,” you’re not selling to a faceless entity; you’re selling to a few key decision-makers, and they’re just as human as consumers are. Take a look at these key attributes of B2C and how they can invigorate B2B content.
Influential partners
Celebrities pepper ads for every type of B2C product: Betty White for Snickers, Matthew McConaughey for Lincoln, and a bevy of stars for beauty products. Tiger Woods for Accenture and Gwen Stefani for HP show that world-famous celebrity endorsements aren’t unheard of in B2B, but endorsements can have little ROI or even backfire…
