Previously we discussed important questions your team must ask when deciding if it’s the right time to start using inbound marketing without losing your more traditional audience. We looked at why you want to shake things up. We talked about who your audience is and specifically discussed how you are defining your “traditional” audience. Finally, we reviewed what inbound channels you are currently using and evaluated what makes sense for your higher education institution.
Now it’s time to apply those answers and develop a calculated content strategy that can reach new prospects while maintaining your relationship with your current supporters.
Creating A Thoughtful Content Strategy in Higher Education Marketing
