What do craft beer and influencer marketing have in common?
A whole lot, if you look closely.
In the early days of our nation’s founding, there were thousands of micro-breweries around the country serving up suds to thirsty locals. After prohibition took hold in the 1920’s, only the largest breweries were able to stay in business by producing a low ABV drink commonly referred to as “near beer.” When prohibition was finally lifted, these larger organizations maintained a stranglehold on the national beer market. In order to meet demands of producing a mass volume beer that could be consistently brewed and transported across the states, only the most economically friendly ingredients made it into the batch…
