A Copywriter’s Secret Stash: 165,000 Headline Swipe Files

“Hi, my name is Rick and I’m an addict.”

If you’re reading this, you’re probably an addict too.

Today, I’m gonna enable your addiction. Make it easy for you to get high.

Besides past issues of Gary Halbert newsletters, Gary Bencivenga ads and Clayton Makepeace blog posts, copywriters get their “fix” from reading winning headlines.

If (as David Ogilvy accurately states) 80% of an ad’s success is it’s headline, it’s no wonder we’re hooked.

 

165,000 Headline Swipe Files

 

So go ahead and click below for 165,000+ headline swipe file PDFs–JUST HEADLINES:

https://www.google.com/#q=filetype:pdf+headline+swipe+file&hl=en&prmd=imvns&ei=RUW-T-zWE9LYiALlk8SEDg&start=30&sa=N&fp=1&biw=1549&bih=1034&bav=on.2,or.r_gc.r_pw.r_cp.r_qf.,cf.osb&cad=b

The variety is a mindblow.

All kind of swipe files. Ones from well known copywriters like Abraham and Kennedy. (Mel Martin’s on the first page.) Others based upon particular markets. There’s a bazillion…

Don’t OD, ok? And see you in rehab.

PS: I was doing a little copywriting coaching this morning, and the person I was coaching needed a bit of a jump start.

When he saw my little search, he got all excited. I thought you would too.

File Under: Headline Swipe Files

CopyRanger

Rick Duris is CopyRanger.

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