Your website copywriting must be written for your reader, packed full of benefits and have a strong call to action if it is to work.
I’m sure that’s nothing that you haven’t heard before.
But what about the actual text you use on your website, have you given that much thought?
Well you should if you want to create the right impression.
There are many barriers that stand between you and making a visitor to your website buy and one of those is the text you use.
Here are 4 things you should think about.
It’s really annoying when you land on a website only to find the font is so small you need a magnifying glass to read it.
Let’s face it, if it’s unreadable they’ll wander off to find a website they can read. So make sure your font is the perfect reading size.
By far the best combination is black text on a white background. Its crisp and easy to read.
White text on a black background isn’t too bad, but personally, I wouldn’t use it.
A really pale colour on white is a no-no, as are dark colours on a black background. And as for using a combination of bright colours, don’t, just don’t.