The “Six Ws” – yes, the ones you may have learned in journalism school – can help you master the art of contextual marketing.
With one quarter of 2015 already behind us, the contextual race is definitely on! We hear the word context every other minute these days – almost more than selfie or vape! It’s time to move beyond the hype and get real with contextual marketing.
Enter data. Data drives experience. New business models are using data to deliver new levels of consumer value by asking, “If we knew X, what would we do differently?” You can bet that whiteboards in marketing conference rooms everywhere are filling up with answers to this question…
