Content marketing can be a huge boost to the overall user experience of your products or sites but bad content marketing can drive viewers away. There are some simple guidelines to boost the UX of content marketing and the sales that result from it:
Quality Really Matters
You may have read that you can outsource your content for pennies to developing nations; it’s true. What you may not have read is how destructive this strategy is for your UX unless you’re marketing to English speakers in that country. Most content generated in this way is generic and re-written directly from another website. Decrease the volumes of content and increase the quality. It is better to have one great piece of content that people share and which creates additional traffic than 10 bad pieces which are completely ignored.
