Ever wonder what happens online every 60 seconds? You’d be amazed how online users create and consume content.
Creation and consumption of content are what make digital work. Digital marketers have been seeing the lost opportunity in content marketing; but it’s not enough to make articles, come up with an infographic or share great stuff online. Content marketing is all about telling stories. Many “content marketers” claim “we-are-storytellers” without even understanding the ground rules and the end point: conversion.
In a survey published by Content Marketing Institute, B2B Content Marketing 2014 Benchmarks, Budgets & Trends, 93% of B2B marketers are using content marketing. Only a very small share — 9% — consider their content marketing efforts “very effective….”