CONTENT MARKETING SECRETS: HOW TO TELL STORIES THAT CONVERT

Ever wonder what happens online every 60 seconds? You’d be amazed how online users create and consume content.

infographic-online-60-secondsCreation and consumption of content are what make digital work. Digital marketers have been seeing the lost opportunity in content marketing; but it’s not enough to make articles, come up with an infographic or share great stuff online. Content marketing is all about telling stories. Many “content marketers” claim “we-are-storytellers” without even understanding the ground rules and the end point: conversion.

In a survey published by Content Marketing Institute, B2B Content Marketing 2014 Benchmarks, Budgets & Trends, 93% of B2B marketers are using content marketing. Only a very small share — 9% — consider their content marketing efforts “very effective….”

Content Marketing Secrets: How To Tell Stories that Convert

CopyRanger

Rick Duris is CopyRanger.

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