Data-Driven Content Marketing: The Key to Targeting and Engaging Your Audience in 2015

With more and more consumers deriving their information from search engines and social media sites, content marketing will not only remain king in 2015, but will also be bolstered by the introduction of new technologies, resources, and tactics. With the aim of helping marketers identify and harness the technologies that will drive content marketing in 2015, the Content Marketing Institute (@CMIContent) staged ContentTECH—a free one-day event on February 25, 2015.

Attended by numerous industry thought leaders and respected marketing executives, many emphasized the importance of data-driven content marketing in 2015. CMSWire (@cmswire) got some of the experts to share their recommendations in the Networking Lounge…

Engage your Market More Effectively with Data-Driven Content Marketing