To me this sums up content marketing so that almost anyone can understand it.
“Your audience don’t care about you, your products, or your services. They care about themselves, their wants, and their problems.Content marketing is about creating interesting information your audience is passionate about, so they seek you out and actually pay attention to what you have to say.”
Now in essence that is also what social media marketing is all about if done correctly, however the main point of difference between the two is this, content marketing is normally carried out on your website. This means that the website you paid that designer for, (funny how he never answers your calls now) should be a hub of activity, not only acting as means to promote your business but also as a valuable resource for your customers…
Content Marketing is the same as Social Media Marketing isn’t it?
