Have you ever heard of EGC? Well, guess what?
EGC may be 2015’s most powerful marketing abbreviation.
At least according to the Convince and Convert blog by Jay Baer, which I absolutely love. Why? Because, although it’s not written for the social benefit sector per se, it has the absolutely most useful advice about how to bring folks along the marketing continuum – from awareness, to interest, to involvement and to investment. And this type of advice is something you should absolutely care about if you’re striving to raise awareness about your mission and persuade folks to support your efforts to create a better world.
