5 Content Marketing Call-To-Action Tactics
If your content marketing doesn’t drive leads and ultimately sales, it’s a #FAIL.
Yes, you need to build your brand and attract a following, BUT as the famous Benton & Bowles quote goes, “It’s not creative unless it sells.” (Note: This quote is often misattributed to David Ogilvy.)
Understand that if your audience doesn’t purchase from your company, your content marketing does NOT achieve your business objectives. Even worse, your content could be helping convert your competitors’ prospects.
Often this is attributable to an inability to measure content marketing results. According to 2015 US Content Marketing Institute and MarketingProfs research:
