Content marketing trends change in the blink of an eye so what worked in 2011 isn’t necessarily effective today. Every year, marketers and social media professionals pull out the crystal ball and try to predict what trends we’ll see in the coming year. Many times they’re right but sometimes educated guesses fall short.
Let’s take a look at what content marketing predictions are dead wrong for 2015.
Google Authorship is king
When Google’s Authorship program launched in 2011, its goal was to reward companies that took the time to create authoritative content by placing it higher in search engine rankings. Once marketers wrapped their heads around the implications of Authorship, the race was on to develop marketing campaigns around Google’s newest list of requirements for maximum visibility.
For a combination of reasons, Google shuttered its Authorship program in August, 2014, leaving many companies scrambling to figure out what to do next. Although the program itself didn’t play out as expected, marketing pros learned a lot of valuable lessons about how to design ad campaigns that focus on providing strong, useful content and less on SEO and keywords.
Five Content Marketing Predictions That Are Dead Wrong For 2015
