In our latest eBook, “Content for SEO,” we covered how brands can optimize different types of content for search engines to drive business value. Some content will produce specific results – from lead generation to thought leadership to general web traffic – and choosing what type to create has a lot to do with the characteristics of particular audiences.
This table is a helpful way for marketers to understand what goes into the creation, publication and maintenance of three types of content – writing, graphics and videos.
Content a la carte – How marketing materials can be customized for your SEO goals
