If your company is still new to the world of social media– or revamping its existing social media presence– there are a number of steps that can be taken to maximize social growth. The first step is learning to communicate properly on social media, retooling and executing your message over a variety of platforms. The second is preparing and training your staff to communicate with social media. Finally, studying metrics and using social media tools to determine where your customers are going– and meeting them there. Companies staying on top of their social strategy have a communications edge over their competition with a direct line to existing and future clients.
Communication 2.0: Leveraging the Potential of Social Media in Retail Marketing Strategy
