We copywriters often rely on what early copywriting masters wrote … masters like Hopkins, Ogilvy, and Caples. And, we do so for good reason.
But today, we’re going to hear from Clayton Makepeace – a 42-year veteran of multimillion-dollar controls – that maybe it’s time to stop asking what these masters said … and start asking another question when we turn to them for inspiration.
Because, if you ask Clayton, everything we used to rely on in copywriting may no longer be good enough.
Today he’s going to show you how to protect yourself from falling into the “what used to work” trap.
