The Essential Guide to Social Media Marketing
One of human nature’s most universal traits is the tendency to get ahead of ourselves. Carts come before horses, chickens come before eggs, and marketers Tweet without knowing why. In…
Social Media
6 Tools to Develop an Outstanding Social Media Marketing Strategy
image credit: shutterstock Join us for a free, live webinar covering social media strategies to increase sales. Tune in 5/17 at 9 a.m. PT. Register Now » In today's technological…
6 Instagram Tools to Improve Your Marketing
Do you want to take your Instagram marketing to the next level? Have you considered using tools to support your efforts there? Adding the right Instagram tools into your marketing…
Advanced Social Targeting Extends Reach of Digital Video Advertising
Facebook continues to bridge the gap between traditional and digital channels with advancements to its TRP (target rating point) video advertising platform that make it easier for advertisers to extend…
3 signs your small business should forego social media, and what to do instead
Wait -- you thought every business needs a social media presence? Columnist Jordan Kasteler explains why being on Facebook, Twitter or YouTube may not be the right answer for a…
10 Reasons Not to Give Up on Paid Social
Social media has shifted drastically in a short period of time. Gone are the days of posting a Facebook update that reaches most of your fans organically. The chances of…
5 Tips to Deliver Better Customer Service on Twitter
Less than 10 years ago, if a customer had a question about a product, they could either make a 1-800 call and risk waiting on hold or send an email…
6 Social Media Marketing Tactics That Give the Best Bang for Your Buck
image credit: 2nix studio | shutterstock There’s no shortage of social media marketing tactics to promote your brand online, but not all of them are efficient. As a marketer, you…
How to Perform a Successful Social Media Audit
We’ve discussed the importance of creating a social media strategy before. Having a clear plan for how your business will use channels like Instagram, Facebook and Twitter significantly increases your…
Social Media Marketing World 2016: Insights, Top Blog Content & Words of Wisdom
Last week, we had the privilege of participating in the annual Social Media Marketing World conference in San Diego. We joined over 3,000 other marketers and marketing influencers who were…
Understanding the Culture of Digital Strategists on Instagram
Understanding Culture, in a Social Context At Affinio, the marketing intelligence platform, we’re in the business of understanding social communities, the people within them, and their distinct community culture. For…
Social Media Marketing on a Budget: The 4-step Approach That Works
Do you have a marketing budget? How much of it do you allocate to social media? According to Duke University’s Fuqua School of Business, marketers are allocating close to 10%…