Native Ads
1. The Content Doesn’t Fit Readers Expectations One big problem I see is content designed the wrong way. Native advertising blurs the line between editorial and advertising, so people expect…
Native advertising is the new way of advertising – Advertising has come a long way from splashy print ads, eye-catching billboards and buzzworthy TV commercials. Of course these traditional formats…
Native advertising is on the rise for publishers—and that’s a good thing. In recent years, media companies have been dealing with the perfect storm: industry-wide programmatic ad revenues are on…
Native advertising promised to be the savior of online and mobile content monetization, and the natural evolution of digital advertising. But only if you did it right. So is it…
The introduction of the Internet to US households in the early 90’s has forever changed the media landscape and how consumers discover and engage with content. From the very first…
IIf you use the internet (and since you’re reading this, I’m assuming you do) then you’ve likely encountered native advertising - whether you know it or not. You may have…
If you work in or around technology, then most likely you’ve heard talk of native advertising. There are people rating against it, some arguing for it, and new rules and…
When asked how to define native advertising, about 49% of one study’s respondents replied with a resounding “Ummm…” So you too don’t fall into the “don’t know” category, we’ve come…
Picture a single-page guide to nine types of oysters, each described in a few clever, informative sentences. It seems like a great editorial piece for Esquire magazine, where it appeared…
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes andStitcher. In this week’s episode, Robert and I discuss the rumors that Twitter may…
Do consumers believe that native advertising pieces on media websites are written by companies—or journalists? Does the presentation of this type of content change how it is perceived? To find…
You've heard it a million times, native advertising is the next big thing. But what exactly is native advertising, and why is it causing such a stir for brands, agencies,…