9 Facts To Improve Your Mobile Search Performance
Columnist John Cosley of Bing shares insights gathered from internal Microsoft data and other research studies to improve your mobile search ads. With mobile devices becoming more ubiquitous by…
Mobile
Mobile Website Design: 6 Common Mistakes You Must Avoid
Do you display a mobile optimised version of your website to visitors accessing your site with a smartphone or mobile device? We would hope the answer is yes seeing as…
5 Keys For Planning Content For Mobile Audiences
Mobile is no longer the future of marketing – it’s the present. For marketers, mobile is the “last mile” of effectively connecting with audiences. Pew Research points out that nearly…
Don’t Kiss 5% of Your Organic Traffic Goodbye: New Data on Why You Should Optimize Your Website for Mobile
This past spring, the web was abuzz as Google released the much-feared algorithm update that severely punished websites that were not optimized for mobile. Marketers were anxious. Fear mongering abounded.…
How Millennials Use Mobile in the Workplace
Some 80% of Millennial workers say they text with colleagues, and 60% say they text with their boss, according to a recent report from join.me. The report was based on…
Leverage These New Insights for Better Mobile Conversions
Whatever we knew about the mobile marketplace a couple of years ago has already changed. That’s why it’s so important to keep up with the latest research on mobile marketing…
3 Ways to Use Mobile Marketing to Keep Customers Coming Back
Image credit: Jan Vašek | StockSnap.io Seventy percent of companies say it’s cheaper to retain an existing customer than to acquire a new one, according to a report. And they are right:…
3 Insane Trillion-Dollar Desktop vs. Mobile Marketing Fails
Earlier this summer, I shared five awesome conversion hacks that can help marketers get around the fact that landing pages can be a total conversion killer. Right at the top…
The Importance of Mobile Marketing in 2015 [Infographic]
For years now, we've heard that mobile is going to explode and that it's, "the next big thing," but it wasn't until 2014 that mobile finally overtook desktop. So with…
Wait! Before You Go All in on Mobile Marketing, Read This. [INFOGRAPHIC]
Can you really make assumptions about which age demographics are using which devices? Maybe, but maybe not. Millennials have changed the tide of mobile marketing, but that doesn’t mean it’s…
Is Your Website’s Viewport Configured for Mobile Users? Here’s How to Do It
You're out with friends, laughing, having a grand old time -- when someone asks the group a total brainteaser: "Why don't 'B' batteries exist?" You're stumped. Your friends are stumped. You whip out your smartphone and…
B2B Mobile Marketing for Demand Generation? Yes! Examples and Quick Tips
When you think of mobile marketing, visions of searches for store hours, maps and getting tips from Facebook friends about good restaurants probably come to mind – all consumer focused.…