3 Fundamentals of Ethically Marketing to Kids
umage credit: shutterstock.com Marketing ethics is not a topic I typically focus on, but I think it’s one worth talking about, especially for companies that need to connect with the…
Marketing
The Sales and Marketing Alignment Dictionary
In an effort to better align Sales and Marketing I think that helping each group understand the language of the other is important. Effective communication between Sales and Marketing is…
How to Leverage The Power of Emotions to Improve Your Social Media Marketing
Do you know that we can use 10,000 facial variations to express a wide variety of subtle emotions? Humans are inherently emotional beings. They like to feel and, when they…
8 Instagram Tools to Create, Manage, and Analyze Your Marketing Results
Are you ready to improve your Instagram marketing? Wondering which tools can help you? To build a successful Instagram marketing presence, you need to have the right tools for the…
3 Ways To Boost Sales With A Back-End Offer
Looking to grow your sales online? Provide an inviting back-end offer! Webinars and freebies are an excellent way to invite new prospects into your sales funnel, but where most people…
Snapchat Introduces New Ad Options, Announces Ads API and Partners
Despite Snapchat’s huge rise in both popularity and usage, one of the biggest criticisms of the platform has been that it’s yet to come up with a way to generate…
How to Craft Winning Pitches for Your Service Business
I have an affinity for service businesses. I love when people: Recognize that they possess specific skills that can help others Invest in training that will help them succeed Offer…
How to Run an Instagram Contest: A 10-Step Guide
With 400 million monthly active users and more than 80 million posts per day, Instagram has established itself as an obvious platform for brands looking to expand their reach and…
Is Your Brand Likable? 7 B2B Technology Brands Taking a Creative Approach on Facebook
Between Facebook constantly tweaking features to improve user experience and the saturation of posts from every other brand out there, it’s becoming increasingly difficult for B2B brands to reach their…
7 Fundamental Ethics of Social Media Marketing
Business ethics are essential component of any business strategy. Particularly, if we discuss the outbound communications like marketing and PR; ethics stand as even more vital element to be taken…
31 Video Marketing Statistics to Inform Your Strategy [Infographic]
As marketers find more innovative ways to grab people's attention, video has become a meaningful part of the strategic marketing conversation. Video is no longer an "up-and-coming" marketing tactic --…
5 Remarkable Ways to Use Brand Listening to Grow Your Business
As I talk to multiple small business clients, many view social media as an overwhelming threat. The reality is70% of sales people who use social media are more successful than…