Business ethics are essential component of any business strategy. Particularly, if we discuss the outbound communications like marketing and PR; ethics stand as even more vital element to be taken care of. The modern corporate code of conduct is depiction of professional ethics that an organization promises to follow and expects its staffers to abide by. Any violation of those promised values is considered an unacceptable professional behavior and might lead to server corporate ramifications for individuals as well as organization.
Having touched the importance of ethics in broader business context, let’s narrow this down to our topic of social media. Being a digital media professional, let’s understand the sensitive nature of ethics in social media. I’ll try to briefly cover the generally accepted ethics in digital media marketing, to facilitate fellow marketers and advertisers…
