Why Successful Companies Are Going All-In on Video Marketing
Marketers everywhere are trying to understand how to use video to promote their companies. I sat down with Shira Lazar to talk video strategy. credit: getty images Every growing company…
Marketing
9 Relevant Marketing Quotes to Grow Your Business
image credit: shutterstock In meeting with many business owners and entrepreneurs, I often share my advice or insights during consultations, and after working with these ambitious business people, nine of…
3 digital marketing opportunities for franchises
Columnist Jason Decker explores often-neglected tactics that can give you an edge in a local market. Local search marketing is a complicated system. Standard SEO techniques such as keyword-rich content,…
Facebook Marketing Strategy: Why You Need One (& How To Build It)
Failure to plan is planning to fail. We’ve all heard this expression before. However, that doesn’t mean we always heed this advice. Sometimes we get busy and cut corners (and…
Ask SMT: What’s the biggest opportunity in social media marketing right now?
As part of a refresh in our approach here at Social Media Today, we’ve introduced a new SMT Influencers program to help share the insights of the brightest minds in the social…
What to Expect from Your New Marketing Partner
So you’ve decided to partner with a marketing firm. As you initiate such a partnership, various stakeholders at your company may have certain expectations in mind: that your partner will…
Using Promoted Tweets in Your Marketing Strategy? You Are Brave.
image credit: shutterstock Thinking of running a Twitter marketing campaign? Better have thick skin. Promoted tweets can bring plenty of traffic to your campaign, but it often comes with a…
3 Tips for Successfully Implementing Change in Your Marketing
It’s said that the only constant in life is change. For marketers, this is perhaps even more true. It’s been years since Facebook arrived on the scene and upended the…
15 Surefire Ways to Boost Your Social Media Marketing in Under an Hour
image credit: andresr | getty images Social media management can be extremely time-consuming. But there are also so many ways to boost your social media marketing and improve your social…
Do You Treat Your Marketing as an Irritation or a Priority?
For many businesses, it's something that gets done when desperation kicks in. You might not want to hear it, but you need to ask if you treat your marketing as…
7 Creative Strategies for Marketing Your Startup on a Tight Budget
image credit: shutterstock Boostrapping builds character. There are endless ways to finance your ideas, but there’s nothing like marketing a startup with a modest budget to encourage innovation. Limited funds give you…
The Most Important Video Marketing Trends For 2016 [Infographic]
Based on Forbes video marketing trends of 2016, Hyperfine have produced this infographic which breaks down the 5 most important trends that you must keep in mind when creating video content in…