The Importance of A/B Split Testing on Landing Pages [Infographic]
Landing pages are the most effective way to promote online ad campaigns and turn high quality traffic into leads. The way landing pages work is simple… before sending traffic to a…
Landing Pages
How Can Marketers Improve Landing Page Optimization?
Lack of in-house skills, conversion-worthy content and strategy all present LPO challenges Landing page optimization (LPO) is critical for any marketer looking to turn site visitors into leads—and eventually, customers.…
Improve Conversions on Your Social Media Ads With Landing Pages
Landing pages are an inseparable part of the web browsing experience: we have all visited one at some point, whether or not we were conscious of the fact. Whenever you…
17 Words to Stop Using on Your Landing Pages
Have a little R E S P E C T for your prospects; talk to them like humans. Image source. Let me guess… You’re an honest person. Genuine, helpful and…
These Landing Page Flaws Could Be Hurting Your Conversion Rates [Infographic]
Lead generation is a major component of inbound marketing. It's an exchange of information: You offer people valuable content, and they offer you valuable information about themselves, like their name, email address,…
6 Articles on Design Theory to Help You Create Beautiful Landing Pages
Good landing page design isn’t just about pretty pictures – it’s about structuring your page to guide users toward the goal. Image by Baldiri via Flickr. Some of us have…
Conversion Rate Optimization 101: How to Get More Conversions From Landing Pages
Oli Gardner from Unbounce stopped by #Bufferchat to share the essentials of conversion rate optimization. Catch the full recap here! And continue reading for the best tips, tools, and strategies from…
6 Crazy Landing Page Tactics Worth Risking
Do you want to be more successful in business? Then maybe you need to take some risk. Much of the reason more businesses don’t accelerate faster is because their owners…
A Scientific Model for Creating Emotionally Powerful Landing Pages
This model will help you create landing pages that drive your buyer persona wild. Image source. The thing about buyer personas is that they can easily feel speculative. Ever guessed…
The Savvy Marketer’s Checklist for Seductive Landing Pages
Ever wonder what you could do to stop people from bouncing off your landing pages? You work hard to polish your sales copy. You’ve even recorded a snazzy demonstration video.…
Conversion Rate Optimization 101: How to Get More Conversions From Landing Pages
Oli Gardner from Unbounce stopped by #Bufferchat to share the essentials of conversion rate optimization. Catch the full recap here! And continue reading for the best tips, tools, and strategies from…
3 Ways to Optimize Your Landing Pages to Better Address Human Behavior
Just like some words are more persuasive than others, some designs are more persuasive than others, too. A landing page's layout, the fonts and colors used, image placement, form length, and other…