Keyword Research
To ensure that you're providing content that aligns with business objectives, columnist Derek Edmond recommends basing your keyword strategy on stages of the buyer journey. Keyword research can be overwhelming…
Modern SEO involves meeting users at the point of their needs. It’s not about ranking at #1 – as wonderful as that might seem – but rather, it’s about providing…
Let's get right down to it: The key to successful SEO is concentrating on long-tail keywords. Although these keywords get less traffic than more generic terms, they're associated with more…
Why Keywords Are Important Before we start, let’s quickly go over why keywords are important. Since the dawn of search engine optimization, there has been keyword research. Keywords are part…
How can you get higher CPCs for your AdSense clicks? By driving traffic to content based on keyword that advertisers have placed in high demand. But where and how do you…
To bid or not to bid on brand keywords, that is the question. And ask this to any search engine marketing specialist and they’ll tell you that bidding on brand…
The power of search engine optimization (SEO) is irrefutable. When your organization is easier to find on Google and Bing, you’ll generate more visibility around your work. Your nonprofit will…
Every keyword is its own ‘game’. The front page of Google is the leaderboard, with each ranked page being one of the top 10 scores. A solid keyword research process…
SEO does not always work the way we want. It is common for Google to rank a page for keywords other than the ones for which we would like the…
Need inspiration for expanding your keyword research? Columnist Paul Shapiro has some creative suggestions for you. Keyword research is a fundamental activity for an SEO professional, and although everyone…
Sometimes our best data sources aren't exactly up to par. While nearly every search marketer will rely on Google Keyword Planner data at one point or another, especially while doing…
A big piece of the inbound marketing puzzle is SEO and content. At the center of those pieces are keywords. But when I - as an Inbound Marketer - am…