A big piece of the inbound marketing puzzle is SEO and content. At the center of those pieces are keywords. But when I – as an Inbound Marketer – am putting together campaigns, strategies, and content calendars, I’m often asked, How can you tell people are using or searching for certain keywords?
There’s a plethora of blogs on SEO and keywords out there – but not much on this specific topic, hence this blog. And because I’m a “the more details the better” kind of girl – I’m going to take a few steps back and start at the beginning, so you’re equipped with as much knowledge as possible…
How to Figure Out What Keywords Your Potential Customers are Using
