A Visual Guide to Influencer Marketing
In 2016 there will be a significant push towards influencer marketing from all areas of digital marketing: from content marketers to public relations to SEOs. Companies considering the role of…
Influencer Marketing
How Much Do Online Influencers Charge to Post About Brands?
Most online influencers say they accept monetary compensation from marketers in exchange for posting about a brand, according to a recent report from GroupHigh. The report was based on data…
3 Overlooked Keys to Success With Influencer Marketing
This post is sponsored by FameBit. It’s no secret that influencer marketing is catching fire, but as with anything new, there is always a learning curve. Here are the best…
Build Social Relationships With Influencer Marketing
The main goal of online marketing, and any marketing for that matter, is to drive people to take action. Whether it’s buying a product, sharing content, attending an event or…
The 50 Most Influential CMOs
Phil Schiller, SVP of Marketing at Apple, is the most influential head marketer in the world for the fourth year in a row, according to a recent report from Forbes,…
When Should You Start Influencer Marketing? [Infographic]
Working in the world of digital is exciting. Fast paced, competitive and always changing. Every year we get presented with new trends and social networks to keep on our radar…
Debunking four popular myths about influencer marketing
It’s time for brands, both big and small, to get smart about influencer marketing if they really want to see it working for them. This message, delivered at Fashion and…
Why Influencer Marketing is more Effective Than Traditional Marketing: An Interview With ReadyPulse CEO Dennis O’Malley
In an advertising marketplace where ad blockers are common on mobile phones, where Millennials are jaded about advertising and the digital space is overcrowded, what can a brand do…
Influencer Marketing: It’s The Uberization of Marketing
Adrianna (“AG) Bevilaqua, Sherri Langburt and Heidi Nazarudin joined #SMTLive on November 10 to talk about the future--and the present--of Influencer Marketing. Baby, it’s come a long way since the…
Psychology and #Marketing: What Influences Our Decisions
According to this definition, the sole purpose of marketing is to develop satisfying relationships with customers that benefit both the organization and its customers. But that is hard to do…
6 Influencer Marketing Strategies to Boost End-of-Year Sales
by Kristen Matthews Kristen Matthews is the marketing and community manager at GroupHigh, a blogger identification and analysis platform. She loves the collaborative elements of digital and social marketing, so…
How To Run Social Giveaway Campaigns in Collaboration With Influencers
Of all the influencer marketing techniques, giveaway campaigns are the most mutually beneficial for both advertisers and influencers. On the brand side, they can almost guarantee substantial growth in social…