Influencer Marketing
Whenever I look at the stats to see how CMI’s content is performing (which I do more often than I like to admit), one conclusion is always clear: You LOVE…
Last fall, a young graduate of ISCOM in Paris asked me to help for writing her thesis on the phenomenon of influence in social media. Its theme immediately challenged me…
Industry influencers can drive users to your purchase funnel. When the Berman Group, a NYC-based corporate communications firm, launched 51 Jay Street, a luxury condo building in the Dumbo section…
What does it mean to be an influencer marketing company? And, furthermore, can the value and impact of influencers be measured? It’s a topic many businesses grapple with as they…
There are numerous problems with blogger outreach programs and reaching out to bloggers blindly to cover your brand or new campaign. Finding them on a blogger database often yields inaccurate…
You have heard the buzzwords surrounding influencer marketing. Everyone is talking about it. People are sharing blog posts, tweets and maybe even writing them without having any real experience developing…
2014 caught the attention of the mass social media networks, with many breaking headlines worldwide for a variety of reasons. Twitter broke records for their growth in revenue, Snapchat raised $485 million from 23…
What spells success in content marketing and other digital disciplines? Is it about the format, the distribution or the timing? Contributor Kelsey Libert explores all the important factors. Success begins…
After my first post, I started distributing it in a lot of different ways mentioned in our startup pre-launch strategy. The outreach was a total failure until I refined my strategy and…
Influencer Marketing was a hot topic in 2014 and will continue to gain momentum in 2015 for both B2C and B2B marketers, especially when it comes to content co-creation. Why…
How do I get influencers to share my content? Content marketers are forever seeking an answer to this question. You know that successfully partnering with influencers in your field could…
Let’s do a quick yes or no pop quiz. Does your brand do Influencer Marketing as a way of attracting a new audience, increasing engagement and generating sales? If you…