How to Leverage Celebrity Influencers for Small Business
Nike does it. So does Apple. Disney was one of the first to do it. Microsoft is paying the NFL more than $100 million dollars over the next five years…
Influencer Marketing
The Beginner’s Guide to B2B Influencer Marketing
As a B2B marketer, you probably spend most of your time on direct marketing activities like lead generation programs, content creation and trade shows. But there is a key aspect…
Influencer Marketing & Brands: Top 10 Mistakes Marketers are Making & How to Fix Them
If you haven’t heard about influence marketing you have likely been on a long vacation on a beautiful island with zero internet connectivity or you have been hiding under a…
5 Ways to Use Influencer Marketing to Cut Through the Online Clutter
Image credit: matt.gleeson.74 | Foap.com With every tweet, Instagram photo and Facebook post, the digital world is becoming a far more cluttered space. In turn, customers are cutting to the…
How to Measure Your Website’s Power and Influence
You are a small business owner who has been trying to optimize your website for a while now. You want to know whether you’re making progress. Rather than just trust…
Influence is about Community and Relationships
When brands think of influence they often think about an individual or about the actual act of driving someone to make an action or decision. The real question is who…
How to Use Slideshare for Influencer Marketing
Relationship building is the driving source of online marketing nowadays. Brands strive to become closer to their customers to encourage them to spread the word and positive feedback. Brands build…
5 Huge Mistakes Brands Make With Influencer Marketing Campaigns
There's no doubt about it, influencer campaigns are the hot topic in the world of brands. When matched with the right brand campaign, a blogger with a highly engaged audience…
5 Huge Mistakes Brands Make With Influencer Marketing Campaigns
There's no doubt about it, influencer campaigns are the hot topic in the world of brands. When matched with the right brand campaign, a blogger with a highly engaged audience…
Marketers Embrace Influencer Marketing: New Research
Have you considered reaching out to social influencers to win more credibility and sales? Do you want research to help make the case that influencer marketing works? In this article…
It’s not a pitch, it’s a person. The super powers of influence marketing
I’m going to tell you a story about food but make a point about content, influence and service. Ready? In theory, I love Whole Foods. I love the vision, the…
Marketers Embrace Influencer Marketing: New Research
Have you considered reaching out to social influencers to win more credibility and sales? Do you want research to help make the case that influencer marketing works? In this article…