10 ways to reduce email unsubscribes
A well-oiled email marketing strategy can be unsurpassable in terms of ROI and audience engagement. So, what are the myriad ways companies can keep their database plump and receptive and…
Email Marketing
Email Remains the Heart of Cross-Channel Marketing
image credit: shutterstock Every marketer knows the importance of a solid cross-channel marketing strategy. An omnichannel program gives consumers a more fluid experience, and this good user experience translates into…
Innovative Ways to Increase Newsletter Subscriptions (with examples)
Email newsletters help your brand stay top of mind with your readers and customers. They bring people back to your site regularly and keep people engaged/informed on the topic you write about. In…
7 Ways Sales Emails Fail & 7 Ways to Win
Like you, my email inbox is filled with email marketing newsletters, requests for information, spammy emails that managed to make it through my filter and the urgent things I actually…
The ultimate 2016 email marketing benchmark guide
Email continues to be an extremely important marketing channel, so it's important to know how well your email efforts are performing. But while it’s easy to find out how many clicks,…
Do Consumers Read Emails Sent by Businesses?
What percentage of emails sent by businesses are viewed by consumers? What share of messages end up in spam folders, on average? To find out, Return Path examined the activity…
Prove Your Company’s Worth Through Email Marketing
Email continues to be an effective way to reach your customers and delight them with great content. But how do you toe the line between being spammy and providing information…
19 Email Marketing Strategies For Every Customer Lifecycle Stage
Editor’s note: This is a guest post by Kristina Pototska who is CMO at TriggMine Before developing an effective marketing strategy based on the customer lifecycle, it’s important to have the…
How to Sound More Personal in an Email
Deep down within our blood, we’ve grown a need to bond with others. To connect with everyone in our surroundings and share our experiences. In the online era of today,…
14 Behavioral Email Marketing Examples
The inbox continues to evolve and become an essential part of the customer experience in 2016. In this article I’ll show off brilliant examples of using product and customer data…
11 Types of Marketing Emails That Actually Generate a Response
Are you the type of person who is willing to make 50+ phone calls per day in an attempt to add qualified prospects to your sales pipeline? Cold calling will…
4 Quick Solutions that Spawn Radical Email List Growth
I know building your email list can be a painfully slow process. Even if you have a tantalizing incentive to give away, sometimes your prospects may still be hesitant to…