Email Marketing

Last fall, my teammate, Pamela Vaughan, and I made a terrifying and exciting decision. We were on a big mission to reduce our graymail, and we decided to do something drastic. We…

What are Gmail Ads, and are they worth incorporating into your digital marketing mix? Columnist Laura Collins explains this relatively new ad format and showcases case studies that illustrate their…

image credit: shutterstock Marketing has changed significantly in the last several decades. Technological advancements in the field have given birth to platforms like social media and search engine marketing, leaving…

Every marketer, and especially those in software marketing, understands the power of “filling the funnel” with prospects that are interested in what your companies has to offer, whether products or…

“Video Email Marketing offers a return 280% higher than traditional direct mail.” – Gartner Research Today’s cluttered digital landscape makes it a tough challenge to capture consumers’ attention and hang…

Brands that have adopted responsive email design are receiving many more clicks on the content inside their messages, according to a recent report from Yesmail. The report was based on…

The world of digital marketing, like any tech-dependent industry, is in constant flux. As new technologies evolve and trends rapidly replace one another, it’s extremely difficult for one particular strategy…

Let’s face it: sometimes we have dumb goals. We want to be fitter, happier, more productive without bothering to sit down and figure out why and how. SMART goals is…

Although email has been around for 20+ years, it continues to be one of the most successful strategies for retail marketers. In fact, email marketing is the 2nd most effective…