Email Marketing
Today's marketers work in an environment in which they have access to thousands of tools and techniques for delivering their messages. But truly effective marketing campaigns come from first looking…
Two savvy email marketers share some of the tips, tricks, and war stories that come with the territory. I love email marketing. I really love email marketers. To generalize, they…
A few times a decade, a trend emerges that changes the face of marketing. Over the last couple of years, we’ve heard a lot about industry buzz topics likepersonalization, attribution…
Whether you’re onstage performing for a full house or at your desk about to send out your latest email newsletter, you want to make sure your audience is engaged. This…
Columnist Daniel Faggella lays out the four phases of email marketing and discusses how you can fine-tune each to improve your bottom line. Both email marketing and marketing automation software…
Email is still one of marketing’s greatest tactics, but how effective is your email marketing? It’s cost effective (but not free), it’s easy to plan and execute in advance and…
Your email list is the lifeblood of online fundraising. It’s one of the most effective tools for converting and retaining donors, growing your volunteer base, and for staying top-of-mind with…
Before reading this post, I bet that you’ve read at least 172 other posts about how to increase your email open rates and click rates and that you’ve also watched…
Most of us are drowning in email, and only messages that stand out from the rest are able to draw our attention. If you’re drowning in email, it stands to…
Email marketing is a polarizing topic. Some marketers claim it’s dead, while others say it’s the most valuable channel available. Jeremy Smith would fall into the latter category. He points…
Is email marketing still an effective resource of ROI? Is it still a good tool for marketers? Emailcenter’s latest whitepaper, The Journey of Email Marketing, attempts to answers these questions with an analysis…
Turbocharge Your Email Marketing with Customer Segmentation, Campaign Personalization, & Great Email Subject Lines Despite the latest innovations in digital marketing, email marketing remains a top marketing strategy for marketers.…