Your email list is the lifeblood of online fundraising. It’s one of the most effective tools for converting and retaining donors, growing your volunteer base, and for staying top-of-mind with your supporters.
But to get the best result from your email newsletter, list quality is essential. And by list quality, I mean people who have given you permission to add them to your email list.
WHAT THE HECK IS VERIFIED OPT-IN?
A verified opt-in is when you require people to click on a link in an email to confirm that they want to join your email list…
3 Reasons to Require Verified Opt-In for Your Email Newsletter
