Turbocharge Your Email Marketing with Customer Segmentation, Campaign Personalization, & Great Email Subject Lines

Despite the latest innovations in digital marketing, email marketing remains a top marketing strategy for marketers. According to Salesforce Marketing Cloud’s second annual 2015 State of Marketing report, 73% of marketers agree that email marketing is core to their business, making it a critical enabler of products and services.

Email’s resurgence coincides with the increasing number of smartphone, tablet, and phablet users. According to the Salesforce report (@salesforce), one-third of surveyed marketers said their subscribers read emails on mobile devices at least 50% of the time. Moreover, email marketing generates a significant amount of revenue for both B2B and B2C companies, and is viewed as the highest marketing activity in terms of return on investment…

Email Marketing: Customer Segmentation & Campaign Personalization