3 Brilliant Copywriting Formulas for Crafting More Persuasive Landing Pages
You know that telling a story is a great way to write high-converting landing page copy. Thing is, you might not fancy yourself much of a storyteller. As much as…
Copywriting
The Kurt Vonnegut Guide to Great Copywriting: 8 Rules That Apply to Anyone
While he was known best for his novels, Kurt Vonnegut also knew a thing or two about copywriting. That's what dawned on me after reading "How to Write with Style," an essay…
How to Write With Clarity: 9 Tips for Simplifying Your Message
There’s something missing from a lot of content. It’s clarity. Clarity means making your content easy to understand. If people can’t understand what you’re trying to say, then your content is…
10 Steps to Effective Website Content and Copy
Last week, Oprah announced she’ll be donating $1000 per day to homeless puppies, but you won’t believe what happened next! Clickbait is not a sustainable way to develop effective website…
12 Tips for Writing With Unforgettable Personality
The best writers aren’t necessarily the smartest, the smoothest, or those with the biggest vocabulary. The best writers are those that possess an unforgettable personality. A writing personality is just as…
5 Quick Tips for Writing Successful CTAs for Your E-Commerce Company (2015 Edition)
When you operate an e-commerce site your primary goal is to have visitors take some sort of action once they land on your page. CTAs, or calls to action, are…
Could This Headline Technique Double Your Click-Throughs Too?
It was a slow morning in my feedly folder for content marketing. My eyes skimmed headline after headline. There was nary a flinch from my oft-twitchy index finger indicating it…
The 31 Best Tools for Improving Your Writing Skills
Words are hard. Whether you're a published author or just getting started with blogging, it's not always easy to string words together in a way that makes sense, sounds good,…
4 Delightful Editing Tips to Make Your Words Dazzle and Dance
Do you ever read back a draft of your writing and wonder what happened? Red-cheeked, you thought your draft was complete. You felt excited. Brimming with enthusiasm. You knew it…
3 Reasons Why Great Writers Always Work Alone
Collaboration is all the rage these days. It’s implied in many words and phrases we love to hate: There’s no “I” in “team!” Let’s brainstorm! Crowdsourcing! And it seems there…
Joanna Wiebe on What Happens When Copywriters Get Lazy [PODCAST]
If you want to write copy that converts, you can’t afford to be lazy. Image by Martie Swart via Flickr. Copywriters walk a fine line between adhering to best practices…
7 Deadly Sins of Blog Post Writing
In the realm of writing, one could easily confirm that blogging is more of a science than an art. Great content is key to any great blog, but if that’s…