Copywriting
Writing an engaging article that attracts a large audience takes a certain level of experience and proficiency. A writer must choose impressive content and write with short, easy to understand sentences. Readers need to be…
We all need a little help… from time to time. Actually, as online copywriters striving for greatness, we need all the help we can get. Why? Because writing online is…
I’ve been sharpening my copywriting skills as a pro for nearly 30 years. How’s it done? Much like any art, or any craft, perpetual improvement calls for: Studying how the…
How many headlines have I written in my 25-plus years in copywriting? Andy, my partner in mousetraps and cheese, asked me this as we began the second episode of the…
image source. We’ve all experienced that feeling of dread. You’ve got your pen to paper (or fingers to keyboard), but your mind is as blank as your Google doc. And…
Editing copy boils down to two key things: recognizing weaknesses and knowing how to fix them. It’s a critical part of the writing process and yet, one that’s all too…
Let's get something straight. You're not a copywriter. Do you have qualifications and/or training in writing? Have you spent years writing for brands? Do you spend every day of your…
Words influence our thoughts, our decisions, and our actions. They have a palpable effect on our lives. You can accomplish anything by saying the right word to the right person…
So much has changed for the better in the business world since Web 2.0 began, but there’s one thing that seems like it’s still stuck in the mid-90’s: the way…
You spend a lot of time reading blog posts and e-books to learn how to market your business more effectively. So, why isn’t it working? Sure, you might be getting…
Greetings, humans. It is I, a fellow human and certainly not a trench coat full of cats posing as human. I would like to tell you how to show personality…
Email subject lines are our first (and sometimes only) chance to make a good impression on our subscribers, so making them interesting and compelling is essential to your email marketing…