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The Most Successful Real Estate Investing Letter in History What Makes This Letter Work? (Click to Enlarge)
Copywriting
Email Copywriting: A Few Cool Ways to Increase Email Clickthrough Rate
I love the stuff Flint & Co. at MECLABS does. Lucid. Here’s a new experiment of theirs:
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1500+ Swipe Ready Words and Phrases for Make Money Online, Internet Marketing and Business Opportunity Markets
[featured-image single_newwindow="false"]Normally, I hate word guides like "Words that Sell". Too generic. But--here are 1500+ "make money" regularly used words and phrases for the Make Money Online, Internet Marketing and…
Can just one word make a difference? You tell me…
[featured-image single_newwindow=”false”]I have this partnership in the personal development space. Specifically, the law of attraction market.
My partner is very ambitious. Always testing.
Anyway, I was critiquing a sales page he’d just put up where he was offering to help people become successful.
Makes sense right? Like that’s what LOA folks want, right? Success?
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The Brilliance of Louis C.K.’s Emails: He Writes Like a Politician
[featured-image link_single="http://m.theatlantic.com/technology/archive/2014/07/the-brilliance-of-louis-cks-emails-he-writes-like-a-politician/374034/" single_newwindow="true"] Promises, promises, promises... http://m.theatlantic.com/technology/archive/2014/07/the-brilliance-of-louis-cks-emails-he-writes-like-a-politician/374034/ PS: If you've ever analyzed Eugene Schwartz's pieces, he crams more promises per square inch than anything I've ever seen. I'm NOT saying…
We all gotta go. Harry Yates, “the man with the brand”, oldest living copywriter passes
[featured-image size="featured" link="https://copyranger.com/we-all-gotta-go-harry-yates-the-man-with-the-brand-passes/" link_single="http://www.theglobeandmail.com/report-on-business/industry-news/marketing/harry-yates-the-man-with-the-brand/article19627903/" single_newwindow="true" title="Harry Yates"] Imagine writing compelling copy for 60 continuous years. Most copywriters' brains fry after 20. But then there's "the man with the brand"... http://www.theglobeandmail.com/report-on-business/industry-news/marketing/harry-yates-the-man-with-the-brand/article19627903/…
Weird Al… Grammar Nazi? Blurred Lines Parody
Weird Al parodies Blurred Lines and comes up with something all writers can appreciate. Catchy! [youtube id="8Gv0H-vPoDc#t=75"] So far 891,125 views. That's a lot of writers who should be writing…
Emotional Copywriting Words (and a Really Nifty Tool)
When it comes to emotional copywriting words, I’m reminded of the immortal words of Mark Twain:
“The difference between the right word and almost the right word is the difference between lightning and a lightning bug.”
People ask what makes copy compelling. I think it’s because… (more…)
Email Marketing Hell: What Happens After They Sign Up For Your “Free Thing”
Email marketers wonder why their getting piddly response from their emails. Peep over at ConversionXL put his finger on it. Read more: http://conversionxl.com/onboarding-emails/ Personally, much of my email work is…
10 Lies Freelance Copywriters Like to Tell You
10 Lies Freelance Copywriters Like to Tell You I think the author left out the biggest lie of all… “This copy converts at XX%” or “I’ve written 3 controls (or…
For New Copywriters: 147 Copywriting Jobs, Project-Getting, Training, Tools & Resources You Need
Kudos 10X to Joe Ditzel for putting this list together. Here are some resources/links for new copywriters: –How to Find Free/Low Cost Copywriting Education Resources –How to Get Clients –How…