Your Essential Proofreading Checklist: 10 Things You Can’t Forget
I remember the first time I had to proofread something. It was my third day on the job at my very first internship -- a small marketing agency in central…
Copywriting
Do You Have What It Takes to Be a Writer? Answer This Question to Find Out …
Let’s say this: You’ve been a graphic designer since high school, went to college, and got a degree in computer science. During that time you’ve dabbled in writing. You have…
The Secret to Shareable Content: Syed Balkhi Talks to Marketing Smarts [Podcast]
Syed Balkhi is an entrepreneur and a public speaker. His passion revolves around helping businesses succeed. He is known for his creative marketing skills and Web development experience. He is…
Ten Timeless Persuasive Writing Techniques
Want to convince your readers to do something or agree with your point of view? OK, that was a silly question. Of course you do. Persuasion is generally an exercise…
9 Free Copywriter Tips For You
When it comes to copywriting, we have to understand that we’re not talking about content writing. They are not the same. However they are connected! Copywriting is the most important part of…
[Copywriting TNT] Writing Persuasive Copy
Hi there, Today is the first day of the 8 week virtualShe Factor Copywriting Bootcamp, and I’m all tingly. We made the tough decision to strictly limit the attendees this…
A Practical Guide to Writing an Effective Social Media Policy
For many organizations social media is a double edged sword. On the one hand, it can help spread good-will about an organization in an organic and genuine way. However, the…
The 7 Keys to List Posts that Are Worth Writing (and Reading)
A lot of smart writers can’t stand list posts. What’s a list post? It’s also known as a numbered list post, or a (shudder) listicle, and it’s a post whose…
The 6 Immutable Laws of Effective Copywriting
Effective copywriting can move mountains. Well, maybe not. That’s hyperbole. At least, it gets people to take action. But the old-school thinking that “written copy” ought to be “salesmanship in…
Master This Copywriting Formula to Dominate Any Social Media Platform
When you master copywriting fundamentals you acquire skills that you can take anywhere. Take the Problem-Agitate-Solve formula for example. The formula works like this: Identify a problem Agitate that problem…
5 Ways To Write Super Sticky Content
If you are creating content as part of your online marketing campaign, then your ultimate goal should be to create “sticky content.” What exactly IS sticky content? Basically, sticky content…
How to Create a Content Strategy That Actually Drives Organic Traffic
Content marketing alone won’t deliver organic traffic. Content marketing employed strategically will deliver the organic traffic you want and need. But how do you create that refined content strategy? If your goal is…