If you are creating content as part of your online marketing campaign, then your ultimate goal should be to create “sticky content.” What exactly IS sticky content? Basically, sticky content is the type of content that is so GOOD that it brings readers back and back again. It “sticks” in their minds and they remember it right when they need it.
If you have access to analytics, you can see how many unique visitors you have versus the number of page views. This is a good indicator of how sticky your content is. If you have more page views than unique visitors then you most likely have articles or blogs that are bringing in return readers — which is great!