Let’s say this:
You’ve been a graphic designer since high school, went to college, and got a degree in computer science. During that time you’ve dabbled in writing. You have a blog. You don’t publish frequently, but when you do, you get traction.
Or how about this:
You are middle-aged woman who’s been a successful CPA with a large firm for 10 years. While the pay is divine, you are not entirely happy. In fact, if pushed, you’d probably say you hate your job. You’ve been breaking out the journal before bed each night.